Overview
A direct relationship with the people who influence sales
In Bangladesh’s stainless-steel market, manufacturers depend heavily on fabricators and dealers. Those relationships were often managed by individual employees, which made the network difficult to preserve and scale. RealSS needed a company-owned system for recruitment, sales verification, incentives and long-term engagement.
10,000+
fabricators connected across Bangladesh
~70,000
total application downloads
5 years
maintenance and support engagement
Nationwide
dealer and fabricator programme
The challenge
Growth depended on a network the company did not fully control
RealSS was competing with established brands in a market where fabricator recommendations and commission structures strongly influence sales. The company needed to motivate participants while preventing invalid claims and avoiding dependence on employee-owned relationships.
Relationship continuity
Dealer knowledge could disappear when field employees changed jobs.
Competitive recruitment
Fabricators needed a compelling reason to promote a newer brand.
Receipt validation
The programme had to control duplicates, invalid numbers and ownership.
Scalable fulfilment
Thousands of approved incentives needed controlled review and disbursement.
Our approach
Map the complete incentive lifecycle before writing the software
01. Understand the dealer economy
Study how fabricators influence sales and how incentives affect product choice.
02. Map every receipt state
Cover generation, printing, ownership, submission, validation, review and reward.
03. Design controls first
Treat duplicate prevention, audit history and reviewer accountability as core features.
04. Separate user experiences
Keep the mobile experience simple while giving operators detailed controls.
05. Automate with oversight
Validate and calculate automatically, but retain authorised claim approval.
06. Evolve with programme
Extend the original cash model into a flexible reward-redemption platform.
The solution
One connected platform from receipt printing to final reward
Fabricator accounts
Central recruitment, approval, login credentials and participant records.
Digital wallet
Visible balances, transactions, claims, notifications and redemption history.
Receipt identity
Annual unique-number generation, CSV printing export and book allocation.
Mobile submission
Receipt photo evidence, number capture and initial validity checks.
Review workflow
Human approval with ownership, duplicate and submission-history context.
Automatic points
Configured commission rules update the wallet and notify the fabricator.
Technology stack
Original programme
Cash withdrawal and bulk bKash disbursement
Fabricators submitted withdrawal requests, operators approved them, and authorised requests were exported as a daily CSV for bulk disbursement.
Programme evolution
Points-based physical rewards and travel experiences
Fabricators can redeem part of their balance, preserve remaining points and track approval and fulfilment of selected rewards.
Results and impact
A dealer programme became a durable digital business asset
More than 10,000 fabricators connected through a company-owned platform.
Nearly 70,000 application downloads created major programme visibility.
Receipt ownership and duplicate controls improved claim governance.
Transparent wallets and notifications increased participant confidence.
Successful delivery led to an ongoing five-year maintenance and support contract.
The successful rollout developed into a five-year maintenance and support partnership, with the platform continuing to evolve alongside RealSS’s incentive programme.
Factual partnership statement — replace with an approved client quotation when available.
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